MTV sweetheart Audrina Patridge has been hand picked to star and be heavily integrated into the Fall 2010 marketing campaign for Junior clothing brand, Bongo! Starting this fall, Bongo apparel and other lifestyle-related categories will be available in Sears and Kmart Stores in the United States.
The agreement will bring together some hot looks at lower prices!
“I am thrilled to be working with Bongo as the brand is being re-launched at Sears and Kmart this fall! Generations of women, including my mom and sisters, have loved this iconic brand, and it’s exciting to be a part of something that is so classically cool, American,” Audrina Patridge commented.
Dari Marder, chief marketing officer, Iconix Brand Group, Inc., commented, “In keeping with its young, hot-in-Hollywood history of spokespeople, Audrina was a natural fit for the Bongo brand. She lives that glamorous, adventurous lifestyle that our Bongo customers are fascinated with. And, it doesn’t hurt that she looks amazing in our jeans.” Marder added,
“We are thrilled that with Bongo re-launching at Sears and Kmart, it will now be easier for Bongo girls across the country to have access to the hottest fashion at affordable prices.”
The campaign was photographed at Smashbox Studios in New York City by Tony Duran. Patridge will make personal appearances on behalf of Bongo as well as host a launch party to celebrate the new Bongo campaign. Past Bongo spokeswomen have included Kim Kardashian, Nicole Richie, Kristin Cavallari and Rachel Bilson.
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