Multi-platinum singer-songwriter Carrie Underwood was named the new celebrity ambassador for Olay Skin Care. The 27-year-old, GRAMMY award-winning artist amplifies a positive message for a new generation of women to challenge their own skin’s possibilities with the latest advances in skin care from Olay as part of the brand’s “Challenge What’s Possible” campaign.
Carrie made a special appearance during the Olay’s Challenge What’s Possible campaign launch held at Top of the Rock’s 620 Loft & Garden on Wednesday, September 8th, 2010 in New York City.
“I am so excited to be associated with a beauty brand that has been trusted by women for more than 50 years,” Carrie said. “As a little girl I remember my mom always using the original Olay Beauty Fluid and encouraging my sisters and I to take care of our skin.
I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise. My music career has been a dream come true and proven to me that the seemingly impossible can be achieved. Olay’s inspiring campaign echoes my beliefs.”
In her new role with Olay, Carrie will also represent a line of skin care products for the brand. The campaign is scheduled to debut later this year.
<> at Top of the Rock's 620 Loft & Garden on September 8, 2010 in New York City.
Photo Cred: Wire Image
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[...] See more photos from the press conference HERE. [...]