Excitement set across the internet when we announced Kelly Osbourne would be taking over as the new face of Madonna’s Material Girl line for Macy’s. These are new images featuring Ozzy and Sharon’s youngest daughter posing in outfits from the Spring 2011 collection. She was photographed by fashion photographer Brooke Nipar for the campaign.
Madge’s daughter Lola hand picked Kelly to front the line after reports emerged that the duo weren’t happy with Taylor Momsen, Material Girl’s first spokesperson. To make it official, Madonna is giving Osbourne the seal of approval.
Madonna commented, “Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love.”
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Material Girl is available exclusively at Macy’s and macys.com in the United States.