Voli light vodkas, the world’s first line of low calorie vodkas, and Pitbull (Armando Christian Pérez), the international recording artist, songwriter, and producer are thrilled to announce their partnership, whereby Pitbull has become a major equity owner of Voli and will be an official spokesperson and ambassador for the Voli light vodkas brand.
Pitbull is one of music industry’s most dynamic and talented artists whose diverse repertoire has inspired his devoted fans to label him “Mr. Worldwide.” From hit singles – I Know You Want Me, Bon Bon, and Hey Baby – to his explosive collaborations with Enrique Iglesias, Jennifer Lopez, Usher, Ne-Yo, and others, Pitbull is one of the most active and renowned performers in the world.
“I am extremely excited to be partnering with Voli light vodkas and to hold a significant ownership position in this great brand,” said Armando. “I knew this was great vodka when I overheard some ladies talking about it while they were drinking. I asked them about it and they told me it was some of the smoothest, most delicious vodka they’d ever had, PLUS it was low calorie vodka. That’s when I tried it and fell in love. Next thing you know, we are business partners! I am excited to watch this brand explode and to be a central part of its success.”
Voli light vodkas are available in all major markets throughout the United States and will be available nationwide by Fall, 2011.