Iconix Brand Group, Inc. today unveiled its Spring/Summer 2011 “Destination OP” multi-media marketing campaign for its Op® brand. The campaign features actors Mark Salling and Chord Overstreet of the Fox hit show Glee, Brenda Song of The Social Network and Disney’s The Suite Life on Deck, Hellcats actress and recording artist Aly Michalka, Rob Kardashian of E!’s Keeping Up With The Kardashians, and recording artist and actress Kat Graham of The CW’s The Vampire Diaries. The multi-media national marketing campaign will debut this spring in fashion, lifestyle and entertainment magazines, as well as outdoor and online at www.op.com
Kat Graham stated, “If you’re a California girl you have to have Op in your wardrobe. I love it; I think it’s a really cool brand.”
The Op cast is wearing the spring-summer Op collection of juniors and men’s apparel and accessories in the campaign, which is exclusively available at Walmart in the United States and online at www.walmart.com . In addition, the Op cast of celebrities will host a launch party in Los Angeles and will make personal appearances on behalf of the brand.
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About Rosy
Wow great review Rosy also got the looks so no wonder why men can’t help but fall for her.