On the heels of their success with Versace, H&M is announcing their latest designer collaboration— Marni. With an expected release date of Spring 2012, I can’t help but wonder why those of us in South Florida still have no local H&M store so that I may run and get in line on March 8th, 2012?!
But I digress…
The Italian brand is beloved by fans all around the world including celebrity fashionistas like Cameron Diaz, Thandie Newton, Jessica Alba, Reese Witherspoon, Mary-Kate Olsen, Christina Ricci, and Sarah Jessica Parker.
“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints, said Consuelo Castiglioni, Founder and Creative Director of Marni in a release. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements.”
Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colors intended to be worn together in layers that both match and clash. For women, the colors are vivid, and the prints are bold, be they African-inspired or simpler color blocks.
The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped pants and jacquard knits; fabrics range from silk to crisp cotton poplin. To complete the look, the collection also includes jewelry, shoes, bags and scarves.
As with H&M’s previous collaborations including Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo,and Lanvin, expect this line to sell out velocemente (it means super fast in Italian!).
Who wants to camp out with me?!