HARMAN International Industries announced today that the international superstar will star in a new brand campaign with the company’s iconic Harman Kardon audio brand. Ms. Lopez will be featured within the major global advertising campaign “Beautiful Sound” for Harman Kardon.
I’ve no idea how this mother-of-two finds the time to promote EVERYTHING that she signs up for (Fiat, L’Oreal, Venus, Kohl’s amongst other things!) and still finds time to do American Idol and remain absolutely fabulous at the same time but somehow she manages!
“We have found a perfect fit in megastar Jennifer Lopez to be a global ambassador for Harman Kardon’s Beautiful Sound message,” said Dinesh C. Paliwal, Chairman, President and CEO of HARMAN. “She personifies beauty, elegance, and style, and consistently delivers outstanding musical performances. The Harman Kardon name is synonymous with incredible sound and attractive design, and we are delighted that Ms. Lopez will help us share that message.”
In the first ad for Beautiful Sound – directed by filmmaker Martin Campbell, best known for his work on the James Bond thriller Casino Royale – Ms. Lopez introduces the Harman Kardon BDS audio/video home entertainment system with 3D Blu-ray.
Check out the ad below which premieres in Europe today! Work it girl!