With all the wedding planning going on in Evelyn Lozada’s house, I’ve no idea how she had time to work on a new cosmetics line! According to a press release I received this morning, the reality star is announcing “the launch of her new cosmetics line, “E” by Evelyn Lozada, the go-to brand for high-performance beauty products at amazingly affordable prices.”
The pictures attached show a multitude of palettes in fun colors that totally represent the style of the Basketball Wives beauty. Here is a breakdown of what the collection will have available for fans and consumers to purchase.
“The beauty brand will launch a full collection of eye-shadows, powder pigments, blushes, bronzers, lipwear, lipgloss and nail polish highlighting makeup trends that fans have had the pleasure to see Evelyn Lozada wear. The line will also carry “E”- Collections specialty items featuring a 28-color Cosmopolitan shadow palette with a stunning rhinestone encrusted metallic pink shell and Blizzard a 28-color cool shadow palette with a gorgeous metallic mirrored shell and much, much more.”
“I have always been a risk taker when it comes to my personal style and the opportunity to leave my creative mark on the cosmetics world is beyond thrilling and a huge dream,” Lozada said. “I wanted to create a trendy high-quality product that didn’t need to come with high costs for that savvy beauty consumer.”
You can purchase product as soon as right now via their website here.
News broke yesterday that Evelyn is set to tie the knot with Chad Ochocinco right here in Miami on July 4th. Lots of big things girl, congrats!