Katie Holmes says “bye bye” to Tom and “hello” to Bobbi! The 33-year-old has been announced as Bobbi Brown’s first-ever celebrity face.
“Katie Holmes epitomizes the modern ‘Bobbi woman’… I think of her as the modern day Ali McGraw, who I have always admired,” says Bobbi Brown, “Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her.”
As part of New York Fashion Week, Bobbi will be the lead makeup artist at the Spring/Summer 2013 Holmes & Yang Fashion Show, the eponymous line founded by Katie Holmes and celebrity stylist Jeanne Yang. Talk about the perfect marriage between fashion and beauty!
“Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty,” says Holmes, “Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand.”
You can expect to see Katie make her first appearance come spring 2013 via print ads, light boxes, on-counter and with supporting editorial features.
Congrats to Katie!