Bobbi Brown shied away from attaching a celebrity face to her eponymous cosmetics line for years, but things changed when she met Katie Holmes. As we announced in early September, Holmes signed on to represent the brand in various promotional advertisements set to debut in 2013. In the first official ad shown above, Katie is promoting Bobbi Brown’s new Long-Wear Cream Shadow Sticks hits stores in February and will cost $28.00.
Here is a little more scoop on their collaboration from our interview with Bobbi herself in November:
“I never set out to hire a celebrity. It’s not like we sat down and said, whose available? We are not a brand that really promotes celebrity. But I had met her through friends when she just came to New York and I liked her instantly.
Since I do fashion shows, I asked her if I could do her show [during New York Fashion Week S/S 2013] and she was so thrilled. I was looking at her, and I don’t think she had very much make-up or any at all, and I asked her if she would ever consider doing a collaboration and it happened. I’m really proud of the choice because she is amazing! She really is as unassuming and as nice as you can imagine. She is normal and she’s working really hard trying different things.
The ads will be breaking in January, and we’re still figuring it all out. She will probably be in 3 or 4 different things and then in the fall we worked on a Katie/Bobbi palette which you can imagine will be the perfect palette for brunettes!”
The Bobbi Brown brand has always represented the everyday woman, and Katie as a working woman and a mom, fits the bill to a t. I hope Katie, though she has a seriously hectic schedule, plans to visit local markets to promote her partnership with Bobbi. Make sure you don’t forget us girls in Miami!