Fan of mixing patterns and color blocking? Then prepare to line-up at your local H&M store on March 8th when the special Marni Collection is unveiled to the public!
Those lucky enough to attend a special launch party, which took place at a beautiful Hollywood residence on Friday, February 17th, 2012, scored a special preview alongside celebrity fashionistas including Drew Barrymore, Freida Pinto, Lilly Collins, Milla Jovovich, Jessica Chastain, Imogen Poots, Noomi Rapace, and Winona Ryder.
Even Mel Gibson was there, even if he claims not to know the brand!
The event was hosted by Marni’s Founder and Creative Director, Consuelo Castiglioni, the Director of the Marni at H&M campaign, Sofia Coppola and Margareta van den Bosch, H&M´s Creative Advisor. I can’t imagine a more coveted party as of late!
Around 200 guests gathered to celebrate Marni´s collaboration for H&M, a collection full of Marni’s signature print and color arriving just in time for spring.
“It has been an inspiring night, surrounded by a perfect setting and a great crowd. LA encapsulated the dream! It is not long before Marni at H&M is in the stores, and I am happy to share these magic moments with everybody.” Consuelo Castiglioni, Founder and Creative Director, Marni
It’s times like these that I start planning my long trip to West Palm Beach where my nearest H&M store is located!
Pieces will be available in around 260 stores worldwide as well as on-line.
Photo Cred: Jason Merritt for Marni




