Minka Kelly and Diane von Furstenberg posed for photographers at the Heart Truth’s Red Dress Collection 2012 Fashion Show held at Hammerstein Ballroom on February 8, 2012 in New York City.
“Showing a little heart” never goes out of style, that’s why Minka and the iconic fashion designer teamed up with Diet Coke and the National Heart, Lung, and Blood Institute’s (NHLBI) The Heart Truth® campaign. The goal: to raise awareness of women’s heart health educational programs. Five lucky Diet Coke fans joined these women for the star-studded Red Dress Collection Fashion Show today which kicked-off New York Fashion Week.
This year marks the fifth year Diet Coke will play an active role in The Heart Truth® campaign. Diet Coke is taking its efforts online, on packaging and on the runway to call attention to women’s heart health educational programs. Ms. Kelly joined Diet Coke on the Red Dress runway in a custom Diane von Furstenberg dress!
“I loved the creativity the winners showed in their photos, and now I can’t wait to show off Ms. von Furstenberg’s creation and raise awareness at the Red Dress Collection Fashion Show,” said Minka Kelly. “Heart health is important for women of every age, and it’s up to each of us to help spread the word to the women we love.”
The Heart Truth® supporters can also help raise funds for the cause by “donating a tweet.” For each person who re-tweets Diet Coke’s The Heart Truth® post on February 8, Diet Coke will donate $1 to the FNIH, up to $100,000.
Photo Cred: Getty Images for Diet Coke